branding & social medias
& character design
Be.tymology is an instagram account dedicated to educating on skincare practices and products.
For this project, I created a branding optimized for web uses with a modern colour palette and two characters to represent the be.tymology team.
I also created a serie of pictograms to represent different products, skin conditions etc. to create a readable visual langage capable of transmitting complex informations in a limited format.
adobe illustrator / procreate / adobe after effect