big moustache

packaging & illustration

Big Moustache is a French cosmetic brand focused on men skincare and beard care. Their brand was created around the vintage barber shop style, but they wanted a renewal.

After my colleague designed the new logotype, I went and designed the packaging to create an impactful design who would 'pop' on stores shelves with a clear bilingual hierarchy for the client.

In addition to the design, the client wanted us to create and use illustrations in an 'etching' style to call back to their 'barber shop' aesthetic.

​

NB. some of the illustrations presented were not used by the client.

​