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packaging PR for the 'green beauty for all' campaign

Garnier is a L'Oréal owned brand. For its 'green beauty for all' campaign, Garnier was looking for a packaging consistent with the campaign's message, branded, and, easy to unbox on video for their influenceurs. 

For this worldwide campaign on green beauty, the first issue came with the carbon footprint of this production. This is why we proposed to use potato-starch paper, embossing some elements and using non-toxic inks for the rest.

adobe illustrator / adobe photoshop

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