poiscaille

ui/ux design

Poiscaille is a French initiative that proposes to their customers the option to buy fishes directly from the fishermen with recipes thanks to their subscription.

They asked me to design their front page in a way that would make their message clearer and more attractive while adding a 'fun factor' with a fishhook anchor and a slider fish-themed. Adding to that, I proposed a new website organisation and hierarchy while analyzing what worked and didn't in their actual website.