The Lotus Club is an iconic club/bar/restaurant in Marrakech.
They contacted me because after a change of direction, they decided to get a rebranding to go with their embellishment.
The marketing team wanted to go on a 'moroccan/asia/cabaret inspired branding and my main concern with these thematics was the 'cliché' aspect.
To answer their briefs, I proposed three propositions inspired by a classical yìn, and incorporated moroccan details in the colors or symbols while giving a modern, impactful feel to their new identity.
adobe illustrator / adobe photoshop