lotus club

The Lotus Club is an iconic  club/bar/restaurant in Marrakech.

 

They contacted me because after a change of direction, they decided to get a rebranding to go with their embellishment.

 

The marketing team wanted to go on a 'moroccan/asia/cabaret inspired branding and my main concern with these thematics was  the 'cliché' aspect. 

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To answer their briefs, I proposed three propositions inspired by a classical yìn, and incorporated moroccan details in the colors or symbols while giving a modern, impactful feel to their new identity.

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